Welcome to the Classic Arts Center
Yang Jianguo Dialogue Wang Yijun: The traditional culture needs work and product to go out simultaneously

Article source: daily-Shandong Channel

Release time:Jun 05, 2018Page view:193

Yang Jianguo Dialogue Wang Yijun: The traditional culture needs work and product to go out simultaneously
September 07, 2017 07:34 Source: daily-Shandong Channel
Daily Zibo September 7, September 5, "Zibo ceramics, contemporary state kiln" Rong media Shandong Line in Zibo officially launched.
Including China industry agglomeration research Expert @ Yang Jianguo, China Youth Daily Review department director @ Cao Lin, well-known financial commentators @ Wu Chilen, well-known commentators, financial columnist @ Shi Shusi, independent commentator @ Xu Shaolin, media Research expert @ Yong, Senior Media person @ Bao, and People's Daily, CCTV, Economic daily, People's net, Xinhua, Phoenix, Sina, today's headlines, such as more than 50 media from all over the country, a total of more than 250 million fans focus on Zibo, Shandong, jointly write "Financial media feast."
The afternoon of a special link: "1 to 1", that is, a well-known big V dialogue a ceramic master, through this interactive form, to tell and show the cultural and industrial story behind the Zibo ceramics.
In this link, China's industrial agglomeration area research expert Yang Jianguo and Shandong CPPCC member, NLD members, Chinese ceramic Art master Wang Yijun from Zibo ceramic culture, around the traditional culture, Craftsman spirit, as well as brand building aspects, launched a deep exchange.
As one of the youngest Chinese ceramic Art masters, Wang Yijun's artistic creations participated in national and international art exhibitions and won prizes, and received wide acclaim from the society.
Communication, Wang Yijun and Yang Jianguo first talked about the importance of the ingenuity, he from the ceramic production and technology inheritance angle, said the ingenuity of the urgency and importance. Yang Jianguo said that not only the traditional culture, including ceramics, for the Chinese manufacturing, the same urgent need for the spirit of ingenuity.
Last year, Prime Minister Li Keqiang put forward the "Craftsman spirit" in the government work report for the first time, put forward "encourage the enterprise to carry out personalized customization, flexible production, cultivate the spirit of craftsman of excellence, breed, raise quality, create brand".
Yang Jianguo to Foshan Nanhai as an example, talked about the ingenuity of the Chinese manufacturing transformation and upgrading of the importance. "Foshan, including the South China Sea, has elevated the Craftsman spirit to all previous important positions," he said. Foshan in the country, the first slogan the Craftsman spirit, and the Craftsman spirit as the important business card made in Foshan. ”
Yang Jianguo said, "in the development of the new economic tuyere, return to technology, return to excellence, the pursuit of excellence in the quality of craftsmen, the South China Sea does not just put these things, stay in the slogan, but the impact of the production of the details." These subtle, exquisite pursuits are particularly lacking in Chinese manufacturing. In this regard, Chinese-made, in particular, need to learn the Wang Yijun of the spirit of ingenuity. ”
Brand building and promotion, this time the two people exchange another key point.
Wang Yijun from the slogan "old" brand point of view, focus on the importance of quality. In his view, the brand investment and promotion, is inferior to the product and the technology "the heart" comes more important.
To this, Yang Jianguo special approval, he said, product quality and market Word-of-mouth has a direct relationship, product good or bad determines whether the enterprise can survive, brand building determines how long enterprises can live.
For the old and the Hundred-Year-old shop, Yang Jianguo also gave its own suggestions, "in addition to carry forward the traditional culture, adhere to the spirit of ingenuity, but also should meet innovation, with modern industrial philosophy, to their own processes and processes, to carry out a modest transformation, so as to truly maintain their own unique comparative advantage ”
The dialogue scene, has demonstrated many pieces of Wang Yijun invited to create the President, the State Council Prime Minister and other major national leaders of the foreign affairs state of the art works, and this has become the focus of communication between the two people.
In the ongoing Xiamen BRICS summit, President Xi Jinping highlighted in his keynote speech the Yang Jianguo dialogue in the process of going out Wang Yijun: The traditional culture needs work and product to go out simultaneously
September 07, 2017 07:34 Source: daily-Shandong Channel
Daily Zibo September 7, September 5, "Zibo ceramics, contemporary state kiln" Rong media Shandong Line in Zibo officially launched.
Including China industry agglomeration research Expert @ Yang Jianguo, China Youth Daily Review department director @ Cao Lin, well-known financial commentators @ Wu Chilen, well-known commentators, financial columnist @ Shi Shusi, independent commentator @ Xu Shaolin, media Research expert @ Yong, Senior Media person @ Bao, and People's Daily, CCTV, Economic daily, People's net, Xinhua, Phoenix, Sina, today's headlines, such as more than 50 media from all over the country, a total of more than 250 million fans focus on Zibo, Shandong, jointly write "Financial media feast."
The afternoon of a special link: "1 to 1", that is, a well-known big V dialogue a ceramic master, through this interactive form, to tell and show the cultural and industrial story behind the Zibo ceramics.
In this link, China's industrial agglomeration area research expert Yang Jianguo and Shandong CPPCC member, NLD members, Chinese ceramic Art master Wang Yijun from Zibo ceramic culture, around the traditional culture, Craftsman spirit, as well as brand building aspects, launched a deep exchange.
As one of the youngest Chinese ceramic Art masters, Wang Yijun's artistic creations have participated in the national and international